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Neeraj Rai

ex-
Customer Data · Cloud · AdTech · AI · Cricket · Chai · Curiosity
London · UK
Customer Data · AWS · AdTech · AI
Cricket & Chai →
Always Learning
📧 Get in touch🔗 LinkedIn
👋 Hi, I’m Neeraj — Senior Solutions Architect at Amperity, helping brands turn scattered customer data into one trusted view of every customer.
Currently hungry forIdentity resolution at scale — stitching millions of messy customer records into one trusted profile, then getting it to every channel that needs it.
15+ yrs
Experience
CDP / Clean Rooms / DSP
Data & AdTech
AWS & Azure
Engineering
AI & ML
Engineering
Neeraj Rai
Neeraj AI Agent
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About
A little bit about me

I spend my days in the world of cloud, data, and advertising tech, and my evenings with cricket, books, and food.

I enjoy solving complex problems with data, building things that scale, and turning messy ideas into something structured and useful. When I’m not doing that, you’ll probably find me practising the pull shot (eyes optional), experimenting in the kitchen, or reading something that has nothing to do with work.

By day I’m a Senior Solutions Architect at Amperity, designing how enterprise brands bring their customer data together — identity resolution, a unified customer profile, and activation into every channel they market through.

Cloud & AI
Customer data & AdTech
Curious by default
Introvert with bursts of social
Journey
Sixteen years, five shifts
  1. 2010
    Enterprise data
    Software Engineer · Atos

    Oracle SQL, PL/SQL and Unix scripts — servers in a rack, data in a database.

  2. 2013
    Programmatic
    Lead Application Engineer · Talentica

    APIs and reporting for ad exchanges, where media is bought in milliseconds.

  3. 2019
    Cloud & AdTech at scale
    VP Ops / Lead Solutions Engineer · Advangelists

    Solution engineering across DSPs, ad servers and DMPs for many clients.

  4. 2021
    Privacy-first data
    Ad Tech Consultant · Amazon Ads

    Clean rooms (AMC, AWS Clean Rooms), MMM, MTA and measurement across EMEA.

  5. 2026Now
    Customer 360 + AI
    Senior Solutions Architect · Amperity

    Unifying customer data with identity resolution on an AI-powered platform.

Certifications
Earned & verified
AWS AI PractitionerAWS ML Engineer AssociateAWS Solutions Architect AssociateAWS Cloud PractitionerAcademy Accreditation - Databricks FundamentalsMicrosoft Certified: Azure Data Fundamentals
Hobbies
Things I genuinely enjoy
Tap a card to expand
Cricket
League cricket and Last Man Stands, most weekends.
🏏 Quick bowler · likes to clear the ropes
I love both playing and watching cricket. I bowl fast and bat with a bit of intent, and I enjoy the strategy, the small battles within each over, and how a game can flip in just a few deliveries.
Reading
Mix of non-fiction, tech, and random curiosities.
📚 Current reading streak goals
I like books that either teach me something concrete or change how I look at the world: tech, psychology, biographies, and the occasional novel to reset my brain.
Cooking
Comfort food + experimental recipes.
🍳 Favourite mood: slow-cooking on weekends
I enjoy trying recipes from different cuisines and then tweaking them to my taste. Cooking is a nice contrast to tech: immediate feedback and you (usually) get a good meal.
Tech Tinkering
Side projects in cloud, data, and automation.
⚙️ Little experiments, big learnings
I like trying out new tools, building small utilities, and playing with data to see what interesting patterns show up.
Today’s little fact:
Favourites
Some things I keep coming back to
Books / Ideas
  • BOOK Titles that change how you look at thinking, habits, or systems.
  • IDEA Anything that connects tech to real-world impact.
On screen
  • SPORT Close cricket finishes and long test matches.
  • COMFORT Light comedies / series that don’t require overthinking.
Now
What I’m doing these days
  • Settling into a new role as Senior Solutions Architect at Amperity — learning the customer data world from the inside.
  • Building things with AI in the evenings, and writing about what breaks.
  • Working on fitness and consistency (on and off the cricket field).
  • Trying to cook more often instead of defaulting to delivery.
  • Keeping a small list of “things I learned this week”.

More on what I'm up to, plus things I learned →

Connect
Say hello

If any of this sounds interesting, or you just want to talk tech, cricket, or food: