As a Senior Solutions Architect at Amperity, I design how enterprise brands bring their customer data together on an AI-powered customer data platform.
- Data discovery and integration design across source systems, cloud warehouses, and marketing platforms.
- Identity resolution and a unified customer 360 that teams can trust.
- Activation strategy: getting the right customer data to every channel that needs it.
Small things you can poke at, for ideas I work with every day. No sign-up, no real data.
Plain-English questions in, privacy-safe SQL out. A conversational analytics layer over AWS Clean Rooms and Amazon Marketing Cloud — built for advertisers who'd rather ask "what's my TikTok + Amazon DSP overlap?" than write 200 lines of restricted SQL.
- AWS Bedrock (Claude Sonnet) + RAG over Clean Rooms / AMC schema knowledge.
- Self-improving few-shot — successful query→SQL pairs re-inject into the prompt, so the model gets better with each session.
- 11 data partners connected via IAM roles and OAuth (AMC, TikTok, Trade Desk, AdSquare, LiveRamp, Salesforce, …).
- Privacy-safe by default: every generated SQL statement is sanitized before execution; no raw PII touches the model.
I’ve led multiple initiatives around custom modelling on Amazon Marketing Cloud and AWS Clean Rooms, building MMM, MTA, audience, and bid models for global brands.
- Designed privacy-aware data collaboration workflows for advertisers.
- Built modelling environments that could be reused across campaigns.
- Turned model outputs into simple, usable insights for teams.
Outside work, I like building small tools or prototypes that make life a bit easier or help me learn something new.
- A private family health portal: AI reads uploaded medical reports, a human reviews, and the family gets a daily digest of what's due.
- Data visualisations to explore cricket or fitness stats.
- Little scripts and automations to reduce repetitive tasks and noise.
- Experiments with new cloud or AI services, just to see what’s possible.
I write about building with AI, customer data, AdTech, cloud architecture, and side projects. Some recent posts:
- The age of the builder: why AI makes building the skill that matters
- What nobody tells you about putting an LLM in front of SQL
- Claude Code is doing to programming what the spreadsheet did to accounting
- Building a Modern Personal Site: Architecture & Cost Optimization
- AWS Clean Rooms: What They Actually Solve