Lab

Things you can poke at

Small interactive explainers for ideas I work with every day. No sign-up, no real data — everything runs in your browser.
Customer data
Who is this customer, really?

Watch messy records from five systems get matched into one customer profile — and see what happens when matching is too strict or too loose.

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Privacy
What happens inside a clean room

Two companies, one overlap, zero shared rows. Run approved analyses, tune the privacy threshold, and try (and fail) to peek at individuals.

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Measurement
Same budget, two different stories

Move a media budget and watch marketing mix modelling and multi-touch attribution disagree — against a god's-eye view of the truth.

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Architecture
How this site works

Pick a journey — reading a post, asking the AI agent, uploading a document — and follow the request through the edge, the APIs and the models.

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